Gold has been traditionally the most favoured form of investment for Indians. In fact, India, even today is amongst the highest consumers of Gold in the world. However, the Gold market remains largely unorganized with reliability and convenience remaining the key issues for gold buyers in the country.
ICICI Bank with its ‘Pure Gold’ offer attempts to bridge the gap between the need of the customers for buying gold and availability of an organized avenue to satisfy that need, by taking care of the two key components – Reliability and Convenience.
Reliability
24 Carat ICICI Bank Pure Gold is imported from Switzerland. This Gold carries a 99.99% Assay Certification, signifying highest level of purity, as per international standards.
Convenience
ICICI Bank Pure Gold is competitively priced based on daily prices in the international bullion market. Currently, gold is available in 2.5g, 5g, 8g, 20g and 50g categories, subsequently other denominations will also be introduced.
ICICI Bank Pure Gold is available through select branches of ICICI Bank*.
*ICICI Bank Pure Gold is not available through ICICI Bank ATM's.
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